PROFILE
After graduating from Business School, I joined Reed Elsevier as a media planner, and after that, I worked in marketing at Pioneer, Gillette and Wolters Kluwer.
In 1997, I acquired STRATMoRE, which I turned into an internationally active brand-design and advertising agency representing clients and brands in various sectors at local, national and international level, including Nestlé, ProPlan, Abee, Haust, Bussink, Roode Pelikaan, Mentos, Meller, Fruittella, Lego, Rio Mare, WC-EEND, Skil and Dremel.
Five years ago, STRATMoRE turned into a business where design and advertising have become the driving force behind the development of new creative products and the search for new markets. All this benefits not only our customers, but us too.
At STRATMoRE we strongly focus on identifying blind spots in brands and marketing strategies, and more specifically on online brand communication.
I am currently president of epda, a European association representing over 1,000 designers, and I deliver presentations on my vision for the future and on developments with regard to brands, marketing and consumer behaviour.
Last but not least, I carry out super short temporary assignments (maximum 4 to 6 months). After all, if an organisation wants to introduce changes or improvements, it needs to do so quickly and effectively. Taking the right decisions swiftly and confidently, that is the key to an effective approach.